Winning Los Angeles Mayoral Campaign uses Innovative Online Strategy and Tools to Raise Money and Mobilize Voters
07/07/2005
Berkeley,
CA – July 7, 2005 - Antonio Villaraigosa’s winning campaign for Los
Angeles mayor received online tactical support from a unique
collaboration between a strategic consulting firm and an Internet
services company. Blackrock Associates and GetActive Software combined
forces to help the Villaraigosa mayoral campaign reach hundreds of
thousands of Los Angeles voters with targeted, relevant communications
by web and email - and raise over $150,000 online.
"The Villaraigosa campaign was truly a 21st-century campaign, spanning
languages, ages, and geographies," says campaign strategist Parke
Skelton of SG&A Campaigns, the general consultant for the
Villaraigosa campaign. "The Internet played an important part in our
efforts to get Antonio’s message into the community, and also raised a
lot of money. No modern campaign should be without it."
Blackrock Associates managed the end-to-end online program, for online
supporter engagement, volunteer mobilization, fundraising, and voter
outreach.
"Using email and the web, the Villaraigosa campaign built a powerful
grassroots campaign," said Brent Blackaby, Co-Principal at Blackrock.
"We were able to mobilize tens of thousands of supporters to attend
rallies, make phone calls, knock on doors, and make campaign gifts."
GetActive provided email management, online contribution, online advocacy, and community tools for the campaign.
"Our partnership with Blackrock allowed us to deliver outstanding
service to this unique client running for public office," says
GetActive CEO Sheeraz Haji. "Firms such as Blackrock that provide
top-notch strategic and creative advice are a perfect complement to our
software tools."
In addition to Blackrock and GetActive, the Villaraigosa campaign
turned to the Internet technology firm Articulated Man for web design
and development services.
About GetActive Software, Inc.
GetActive Software is a leading provider of relationship management
products that help organizations recruit, engage, and retain
constituents online. GetActive’s web-based solutions include data
management, email messaging, fundraising, advocacy, events, community,
and website management. The GetActive database-driven platform
integrates with offline systems and tracks online interactions,
creating a 360-degree view of constituents. GetActive has more than 550
clients, including The Humane Society of the United States, AARP,
AFL-CIO, University of California, CARE, National Public Radio, Oxfam
America, U.S. Chamber of Commerce, and the Society for Human Resource
Management. Organizations of all sizes are growing their lists,
optimizing their constituent relationships, and improving campaign
results using a combination of GetActive’s cost-effective online tools.
For more information, visit www.getactive.com or call 202.659.2791.
About Blackrock Associates
Blackrock Associates is an online marketing consulting firm focused on
serving progressive political causes and non-profit organizations.
Recently, the Blackrock team directed online fundraising and supporter
acquisition for the Clark for President campaign, raising more than $7
million and amassing more than 250,000 online supporters in five months
- as well as the successful U.S. Senate reelection campaigns of Barbara
Boxer (D-CA) and Blanche Lincoln (D-AR). Blackrock Associates is
headquartered in San Francisco, CA, and serves clients across the
United States. For more information, visit www.blackrockonline.com or
call 415.409.1794.
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