Supporter Outreach and Acquisition

Building your supporter list

Launching and managing online marketing campaigns

Blackrock Associates will help you to grow the size of your supporter list. We will do this by coordinating email campaigns to third party rented lists, targeting and placing banner campaigns on relevant third party websites, organizing your search engine marketing, and designing and writing online petitions in support of political causes.

Case Study: Read about how we helped Senator Barbara Boxer's PAC build its list during the Condoleeza Rice confirmation hearings.

Developing relationships with online communities and blogs

Blackrock Associates will help you engage and leverage the power of online communities and blogs. We will facilitate communications with local and national bloggers, while helping you develop a dialogue with online activists across the country.

Case Study: Learn how Jim Webb leveraged email and blogs (including the viralization of the "Macaca" video) to overcome major deficits in fundraising and name recognition and win his race for U.S. Senate.

Appending email addresses to existing offline supporter lists

We have extensive experience in managing the often treacherous email append process, and will help you in negotiating the best rate among multiple vendors. Once the appends have been added to your database, we will help you to message these new acquisitions and send the most effective opt-in/opt-out message to your appended names in order to minimize early loss.

Collecting email addresses at all offline touchpoints

Campaign events and other offline activities can provide fertile ground for growing your online supporter list, but many campaigns have trouble making the jump from offline to online. We will help design and implement processes for data collection at fundraising events, through all direct mail materials and sign-up forms, and via referrals from existing supporters. Once the email addresses are collected, we will help you to integrate these new supporters into your existing database.

Optimizing existing campaign website for registrations

Any individual that visits your website is a potential supporter. By tweaking your home page design, we can help you to maximize the rate of new sign-ups from website visitors. And since unsolicited visitors to your website are often looking for specific information, we will work to ensure high visibility of sign-up opportunities on all second-level pages of your site.